The only difference between them is in the colors. Fruits and berries are now less vibrant than the previous emblem but still colored. The designers removed the rest of the elements. The modern version of the logo consists of two parts: the first is the text, the second is the icon. They removed the underlining in the title, replacing the lowercase letters with uppercase ones. The developers narrowed the oval, stretched it out, outlined it along the edge with a black line, and made it volumetric due to the shadow at the bottom. In 1978, the fruits and leaves returned to their normal color. In addition, the inscription is supplemented with the phrase “Unconditionally Guaranteed.” 1978 – 2003 The first letters in the words “Fruit” and “Loom” have become uppercase, the rest – lowercase, but underlined with a black line. In doing so, they reduced the brightness of its color gamut. And the designers moved the picture with fruits and berries (brand concept) to the top, to the center of the line that forms an oval. So they emphasized the priorities, highlighting the brand as the main one. The authors used an oval in which the company name was placed. Since this period, the emblem has radically changed its appearance. And to make the name stand out clearly, the designers made the letters black. The grapes turned green and dark blue again, the currants – white, the apple – red with a yellow highlight on the side. In 1951, the developers returned the color to the logo and added a gradient in some places. At the top, in a semicircle, there is a wide ribbon with the brand name. In a triple-edged circle, there are fruits and berries taken from the picture. 1936 – 1951ĭuring this period, the company’s management approved the logo in a lithographic print, which resembles a wax seal in texture, color, and shape. The words “Fruit” and “Loom” are in large letters, and “of the” in small letters. The inscription at the top has been preserved but has been shaped like an arch. At the same time, the clouds disappeared from the logo – only a light blue background remained. They moved the currant berries to the left, some of the leaves changed color. To do this, they redrawn the picture in a different style (less realistic), removed the tape, and placed the fruits in an oval frame. The designers have tweaked the brand’s visual identity mark and made it look like an emblem. The image also contains leaves of three colors: green (grape), yellow (apple), and red (currant). In front of the apple are white currant berries. On the left, you can see many white grapes (usually greenish) above and on the right – a bunch of black grapes (usually dark blue or dark purple). In the center is a large red apple with a light highlight on the side. The still life contains a set of fruits and berries that are as close to real-life as possible. The name of the trademark is written on it. There is a wide band under the frame, which is shaped like an arc. This is a miniature painting, judging by the quality and style of the image. The very first logo has a rectangular frame consisting of several lines of different colors and widths.
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